BREITLING AND ASTON MARTIN IGNITE A SHARED LEGACY
Breitling joins Aston Martin and the Aston Martin Aramco Formula One™ Team as their Official Watch Partner.
The global, multi-year partnership connects Aston Martin’ s world of handcrafted performance cars with the precision engineering that defines its Formula 1 ® program. It begins with the launch of the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One™ Team, a timepiece that marks Breitling’ s return to F1 ®.
Two names born from a fascination with speed: one measured it, the other mastered it. For over a century, their stories have moved in parallel. Now, Breitling joins Aston Martin and the Aston Martin Aramco Formula One™ Team in a global partnership as Official Watch Partner.
The collaboration spans the full Aston Martin universe, from the high-performance vehicles handcrafted in Gaydon and St
Athan to the team’ s pursuit of glory in Formula 1 ®. This new partnership begins with the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One™ Team, a watch that channels the intensity of the race.
“ Aston Martin builds cars that are as much about presence as performance,” says Georges Kern, CEO of Breitling.“ We share that same heritage of iconic design: every line, finish, and proportion has purpose. Nothing is left to chance.”
“ Our pursuit of a World Championship demands partners who match our ambition.” says Lawrence Stroll, Executive Chairman of Aston Martin and the Aston Martin Aramco Formula One™ Team.“ Today, we’ re proud to welcome Breitling to the team. Beyond a shared heritage, we are united by values that drive everything we do. The precision, craftmanship and engineering excellence we pursue at Aston Martin Aramco are lived and breathed by Breitling. We look forward to working together.”
TWO OBSESSIONS. ONE PURSUIT: SPEED.
The parallels between the two brands go back to the earliest days of the automobile. In 1907, Leon Breitling introduced the Vitesse. French for“ speed,” it was the first chronograph to measure speeds up to 250 miles or kilometers per hour. The device was so precise it was adopted by Swiss police to issue the first speeding tickets. A few years later in England, Lionel Martin and Robert Bamford were testing their hand-built vehicle in a defining race up a steep, chalky slope called Aston Hill. The car won, and the name endured.
In 1959, Aston Martin made its debut in Formula 1 ®. That same era saw drivers Graham Hill and Jim Clark— both aircraft pilots as well as F1 ® competitors— wearing Breitling Navitimers. Developed in 1952 as a wrist-worn cockpit instrument for aviators, the chronograph’ s circular
THE ART OF LUXURY ISSUE 75 2026