24 JEWELLERY
GRAFF LAUNCHES NEW HIGH JEWELLERY CAMPAIGN, UNVEILING HERO SUITE IN PARIS
A new High Jewellery campaign from Graff celebrates the vision and artistry of the House, The first visual debuts during Haute Couture, alongside the unveiling of the campaign’ s hero suite: an extraordinary sapphire and diamond choker featuring a rare 31 carat sapphire.
Created over hundreds of hours by master artisans with remarkable savoir-faire, the High Jewellery suite commands attention with a powerful, striking aesthetic.
Inspired by the moment a single droplet meets a still, iridescent pool of water, the suite features over 200 carats of expertly selected Graff diamonds. Emerald cut white diamonds form a luminous, seamless surface, allowing light to flow effortlessly across its geometry. At the centre of the choker sits a 31 carat unheated emerald cut sapphire, from which pear shape diamonds and sapphires ripple outward – its form seemingly echoed in fractured reflections, dynamic and suspended in motion.
Matching earrings complete the composition, cascading with emerald cut and pear shape white diamonds and pear shape sapphires, centred by matching 5 carat emerald cut Sri Lankan sapphires. Together, the suite captures a refined mastery of lustre and movement – fluidity expressed in precious form.
Francois Graff, Chief Executive Officer at Graff, comments:“ For over 65 years, Graff has shaped the evolution of High Jewellery. In celebration of Haute Couture, we unveil a suite that reflects this legacy – anchored by the world’ s most exceptional diamonds and gemstones, brought to life through innovation, mastery, and unparalleled craftsmanship.”
Francois Graff, Chief Executive Office at Graff, comments:“ For over 65 years, Graff has shaped the evolution of High Jewellery. In celebration of Haute Couture, we unveil a suite that reflects this legacy – anchored by the world’ s most exceptional diamonds and gemstones, brought to life through innovation, mastery, and unparalleled craftsmanship.”
Graff’ s new High Jewellery campaign draws the viewer into a world of rarity and artistry, where precision meets bold creativity. Each piece is conceived as more than an object of beauty – but as an emblem of power and confidence. Alluring and timeless, the creations command attention through quiet authority and magnetic presence, with light sculpted to reveal depth, character, and intensity in every facet.
THE ART OF LUXURY ISSUE 75 2026