44 WATCHES & TIMEPIECES
TAG HEUER CAPTURES THE GLOW OF RACING AFTER DARK THROUGH A BOLD EXPRESSION OF ITS ICON WITH THE TAG HEUER MONACO CHRONOGRAPH, CHANNELING THE ADRENALINE OF FORMULA1 ® NIGHT CIRCUITS
Swiss luxury watchmaker TAG Heuer unveils a striking interpretation of one of its most iconic timepieces with the new TAG Heuer Monaco Chronograph.
Bold and vibrant, this limited edition takes the TAG Heuer Monaco into a new realm, lit in electric hues and driven by the fast pulse of racing after dark. This is the TAG Heuer Monaco Chronograph through a contemporary lens- audacious in style, precise in performance, and alive with the energy of Formula 1 ®.
THE MAKING OF A LEGEND
Introduced in 1969, the TAG Heuer Monaco broke traditional watchmaking codes and became one of the most emblematic watches in history. Back then, its bold, square shape, left crown and signature blue dial were unlike anything else on the market. Now synonymous with the brand, it has also become an industry favorite, amassing a following among racing enthusiasts and watch lovers alike.
The TAG Heuer Monaco’ s heritage has continuously been linked to motor racing and the history of cinema, notably through its association withactor Steve McQueen. In the film“ Le Mans” of 1971, McQueen’ s character sported a Monaco, cementing its status as an icon of style and a cornerstone of motor racing culture.
Beyond its cinematic fame, the TAG Heuer Monaco has continually
THE ART OF LUXURY ISSUE 74 2026