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“ Luxury isn’ t just about the car you drive – it’ s about the entire experience. At Starr Luxury Cars, we deliver an unmatched level of service, discretion, and convenience. Wealthy individuals want to celebrate their success by having access to the car of their dreams, without necessarily having to commit to owning the assets.“ They love driving a Ferrari in Milan one weekend, and maybe a Bugatti in Dubai the next”, says Ordor explaining his vision.“ I created luxury on-demand for them and made supercars more accessible to consumers. By the click of a few buttons and without restriction anyone can have whatever car they want in a very convenient and timely manner.”
Starr Luxury Cars is delivering this vision through a Consumer-to- Operator( C2O) model— mirroring platforms like Deliveroo or Uber Eats. Just as those platforms connect consumers with vetted restaurants, Starr Luxury serves as a premium bridge between high-net-worth individuals and top-tier luxury transport providers. Starr’ s technology and brand offer these operators an enhanced sales channel, and global visibility. Starr rigorously ensures each partner is maintaining strict alignment with the Starr service ethos.
“ What sets us apart is the curated quality control process, each new operator undergoes a detailed onboarding phase, including vehicle inspection, brand alignment training, We do the heavy lifting behind the scenes so our clients experience nothing but seamless, elevated service” explains Ordor.
This model gives Starr customers access to more than 2,500 vehicles in over 60 cities worldwide worth over a billion pounds. Currently, supercar rentals account for 70 % of revenue to 30 % for chauffeur driven luxury, although the latter is growing faster in international markets.
Established in the UK, USA, Europe and the UAE, Ordor is now looking East for further expansion for Starr Luxury.“ Cities like Tokyo, Hong Kong and Singapore are ripe for our service – sophisticated, mobile-first and deeply aligned with luxury culture”.
Starr Luxury is also developing a groundbreaking app to redefine how their clients book, manage and personalise their journeys. Moving beyond automotive transport, the app will provide a luxury lifestyle concierge service, integrating car, jets, experiences and exclusive perks in one digital experience.
Ordor says of the future;“ In five years, I see Starr Luxury as the gold standard in luxury transport across all major global cities. But more than that— I envision a connected global community of supercar lovers, elite travellers, and tastemakers. We’ re not just building a platform; we’ re building a lifestyle experience.”
ISSUE 72 2025 THE ART OF LUXURY