The Art of Luxury Issue 72 2025 | Page 39

YACHTS & YACHTING 39
Once again this year, the major trends in the market will be showcased thanks to:
- The Innovation Route which identifies and promotes the most promising innovations. Eco-design, alternative engines, innovative materials, connected services: the most committed projects to navigating into the future will be highlighted through dedicated communication and signage.
- Sectors designed to optimise how visitors tour the show and highlight the special features of each boat category and the equipment that goes with it. This new visitor tour has been extended and optimised since it was introduced last year. The Vieux Port continues to accommodate motor boats from 12- to 45-metres long, while Port Canto is divided into three separate spaces: the Sailing Area with 120 new boats over 10 metres long, the‘ Power Boat Marina’ inaugurated last year and dedicated to motor boats up to 12 metres long, and the‘ YachtBrokerage & Toys’ sector. This organisation allows smoother reading of the offer, a better visitor experience and a clear positioning for each exhibitor. It is possible to walk all the way around Port Canto without any interruption in the circuit.
In a context in constant evolution, the Cannes Yachting Festival continues to confirm its support role for the yachting sector and strategic platform for launches, visibility and encounters.
“ For this new edition, our mission remains the same: to offer the sector an exceptional backdrop against which any actor can present its new products, meet its customers and launch the season. Our offer’ s durability, visitor quality and the strong commitment of our exhibitors make the foundations of our success. Faced with the current economic and geopolitical challenges, the Cannes Yachting Festival continues to support the sector and highlight its excellence. In addition, as is the case every year, we will double our efforts to give visitors the most exceptional experience possible, including a new layout for the main entrances to the Vieux Port and Port Canto and a reinforced sea shuttle service”, points out Sylvie Ernoult, Director of the Cannes Yachting Festival.
www. cannesyachtingfestival. com
ISSUE 72 2025 THE ART OF LUXURY