122 FASHION
BACK TO THE CITY:
BURBERRY CELEBRATES LONDON’ S ICONIC LANDSCAPE AND ENERGY
Introducing Burberry Back to the City: a film and portrait series capturing the sights, sounds and people of the British capital.
The film follows the route of one of the city’ s famous open-top red bus tours – from the National Gallery to the London Eye to Trafalgar Square – revealing a city in perpetual motion.
The cast includes musician Jimothy Lacoste, who created the accompanying soundtrack exclusively for Burberry; TikTok’ s Bus Aunty, Bemi Orojuogun, who became an internet sensation after posting videos of herself posing with London’ s red double-decker buses; and models Nora Attal, Rubuen Bilan Carroll and Libby Bennett.
“ Think of it as a guided tour of this incredible city. A celebration of its famous skyline, the beautiful buildings and the Londoners who choose to call it home. It’ s the personality of its people that makes London feel so unique, something you’ ll find woven into the very fabric of Burberry.”
Daniel Lee Chief Creative Officer
THE ART OF LUXURY ISSUE 72 2025