120 FASHION
PRESENTING THE GUCCI PORTRAIT SERIES A COLLECTIVE EXPRESSION OF IDENTITY IN THE FALL WINTER 2025 CAMPAIGN
Unveiling The Gucci Portrait Series, the Fall Winter 2025 campaign photographed by Catherine Opie.
This new campaign brings into view forty-two individuals, each with their own story and perspective; a collective portrait woven through the diversity of generations and backgrounds.
Rooted in intimate and human-centered portraiture, Opie’ s lens reveals the authentic relationship between person and garment. In moments both composed and spontaneous, the way a jacket folds, a bag is held, or a scarf moves with the body’ s rhythm becomes a subtle language of identity. Here, clothing is more than fabric and form; it is a frame within which individuality emerges, not constructed through performance, but revealed through posture, ease, and attitude.
Through repetition, variation unfolds, and from variation, identity. This exploration extends into a series of intimate videos directed by Lisa Rovner, where cast members respond candidly to open-ended questions, offering moments of humor, reflection, and memory, unguarded glimpses that linger not as answers, but as the feeling of truly being seen.
THE ART OF LUXURY ISSUE 72 2025