70 LIFESTYLE
HEIRLOOMS OF THE FUTURE
In a culture driven by instant gratification, the shift toward timeless, high-value gifting is a luxury. Today’ s most treasured gifts are defined not by price tags, but by permanence, rarity and resonance.
Aleksa summarised:“ Today’ s thoughtful gift can become tomorrow’ s heirloom, much like in the famous Patek Philippe advert where a man passes on a watch to his son- it can stay in the family, or be sold for more years down the line.”
As luxury gifting continues to evolve in 2025, the most meaningful presents will not only stand the test of time, but may also prove to be some of the smartest investments of all.
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THE ART OF LUXURY ISSUE 70 2025