98 JEWELLERY & WATCHES
TAG HEUER BECOMES FIRST EVER TITLE PARTNER
OF THE GRAND PRIX DE MONACO
A historic moment for the most glamorous race on the Formula 1 calendar and for the watchmaker synonymous with the Principality .
For the first time in the nearly 100-year history of the Grand Prix de Monaco , 2025 will witness the first time the race will have a title partner , with TAG Heuer proud to hold this special honour . In the 75th year of Formula 1 , and as TAG Heuer returns as Official Timekeeper for the sport , it further reinforces the incredible connection between the famed Swiss watchmaker , the toptier of motor racing and one of the most famous races on the calendar .
With a shared story interwoven across decades , Monaco and TAG Heuer are connected not only by the world of motorsport , but also the famed TAG Heuer Monaco collection and personalities that have made the race so famous .
THE ART OF LUXURY ISSUE 69 2025