108 AUTOMOTIVE
ROLLS-ROYCE PHANTOM :
100 YEARS OF PERFECTION
Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom . Throughout its long history , the Phantom nameplate has been reserved for the pinnacle model in the marque ’ s portfolio – the very apex of excellence .
“ One hundred years ago , Rolls-Royce launched the first motor car to bear what would become the most evocative and enduring nameplate in its history : Phantom . Through eight generations , Phantom ’ s fundamental role as the pinnacle Rolls-Royce motor car has always been the same : to be the most magnificent , desirable and above all , effortless motor car in the world – the very best of the best . In many respects , the history of Phantom is the history of Rolls-Royce : always moving with the times and its clients ’ needs and requirements , transcending fleeting trends and providing the setting for the most remarkable executions of craft and artistry , all while resolutely refusing to compromise its core engineering and design principles . We ’ re proud to continue this tradition of excellence , elegance and serenity into the next 100 years .”
Chris Brownridge , Chief Executive , Rolls-Royce Motor Cars
In 2025 , Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom . Throughout its long history , the Phantom nameplate has been reserved for the pinnacle model in the marque ’ s portfolio – the very apex of excellence .
THE ART OF LUXURY ISSUE 69 2025