104 JEWELLERY & WATCHES
LOUIS VUITTON BECOMES OFFICIAL PARTNER OF FORMULA 1
With great excitement , Louis Vuitton joins Formula 1 ® as an Official Partner in a 10-year agreement that places the House at the heart of this journey of champions .
As the prestigious motorsport competition celebrates its 75th anniversary through 2025 , Louis Vuitton will play an active role at the most emblematic race destinations , becoming a beacon for athletes and fans alike .
Louis Vuitton ’ s involvement with Formula 1 ® is part of the LVMH partnership as a new Global Partner , first announced in October 2024 .
Through a parallel quest for innovation , both Louis Vuitton and Formula 1 ® constantly push the limits of their universes , and their common values will be showcased as a combined ambition to support triumphant stories .
Furthermore , this partnership represents the shared pursuit of excellence at a time when fashion , culture , entertainment , and sports are converginlike never before .
In this thrilling year of changes to the driver lineup , Louis Vuitton will have a constant presence across the races including prominent trackside signage , a first for the House at a sporting event .
The Trophy Trunk will be presented ahead of races and again when it
appears on the podium to honor the winner ’ s extraordinary achievement .
The next Formula 1 ® season kicks off on March 13th with the Grand Prix on the 16th in Melbourne , where Louis Vuitton will additionally be the Title Partner of the Formula 1 ® Louis Vuitton Australian Grand Prix 2025 .
Present during key moments , such as the opening ceremony and the podium , Louis Vuitton will continue its tagline “ Victory travels in Louis Vuitton ”.
THE ART OF LUXURY ISSUE 69 2025