100 JEWELLERY & WATCHES
A special logo has been created to celebrate this key moment in motorsport history and will be used across all touchpoints where TAG Heuer will be present . Another key element will be the iconic TAG Heuer Monaco clocks that will be displayed throughout the paddock , a new fixture for Formula 1 in 2025 .
Beyond the Formula 1 race , TAG Heuer is excited to be continuing its connection to the Grand Prix de Monaco Historique as Official Timekeeper , with the next event taking place in 2026 . As a new addition this year , TAG Heuer is also the partner of the Rallye Monte- Carlo Historique and this will continue as part of the multi-year deal with the Automobile Club de Monaco . only natural that the Automobile Club de Monaco would choose to be indelibly connected with TAG Heuer .”, Maître Michel Boeri , President of the Automobile Club de Monaco .
“ Monaco is truly our spiritual home , encapsulated much of what we stand for at TAG Heuer ” said Antoine Pin , CEO of TAG Heuer . “ The spirit of competition , the challenging street course that rewards those who show the greatest mental resilience and physical strength , a place where drivers push themselves to achieve their absolute best , we are honoured and delighted to renew our partnership with the Automobile Club de Monaco and extend our activities in the Principality with TAG Heuer being the first to hold this prestigious title .”
“ It has been a pleasure to work with such a celebrated watchmaker for nearly 15 years now , and our admiration and respect for TAG Heuer is reiterated through our new agreement to continue our wonderful relationship . As the watch synonymous with motorsport and the greatest drivers in the history of Formula 1 , it is www . tagheuer . com | @ TAGHeuer
THE ART OF LUXURY ISSUE 69 2025