The House celebrates the Year of the Snake with a new campaign featuring Global Brand Ambassadors Ni Ni and Xiao Zhan , paying tribute to family , tradition , and the symbolic renewal of the Year of the Snake .
Through the vision of Creative Director Sabato De Sarno , the campaign captures a heartfelt moment shared between two families .
Framed through a window that connects their worlds , a fleeting glimpse becomes a genuine reminder of the bonds that endure as time flows .
Through festive rituals , loved ones are drawn closer , where the warmth of tradition and the joy of togetherness create enduring connections , year after year .
Reflecting on the campaign , Ni Ni shared : “ The Year of Snake is just approaching , and the serpent is a deep-rooted motif of Gucci . The selection is adorable , combining the elegant shape of serpent with agility . The story of reunion in the campaign which I am featured in another time conveys festive wishes as warm and memorable .”
Xiao Zhan echoed this sentiment adding : “ Gucci 2025 Year of the Snake selection incorporates exquisite craftsmanship and creative details . In the unique aesthetics , it shows festive spirits in a modern way .
As global brand ambassador of the House , I am pleased to participate in the shooting of this campaign one more time . It brings everyone the joy of reunion at the special moment .”
To mark the occasion , Gucci unveils a curated selection of pieces inspired by the sinuous elegance of the serpent , a motif deeply rooted in the House ’ s heritage .
Representing transformation , renewal , and timeless allure , the snake is seamlessly woven into the selection as a core motif , merging archival House codes with modern creativity . The snake ’ s fluid movements are elegantly incorporated across the selection , appearing in two bold color combinations : Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue .
ISSUE 67 2024 THE ART OF LUXURY