38 EDITORS PICK
THE ALLURE OF MAKEUP
The first book dedicated to Chanel makeup , published to celebrate the House ’ s inspiring story of makeup creation which began in 1924 .
In 1924 Gabrielle Chanel launched the House ’ s first makeup products , marking the beginning of a century of creativity , excellence and innovation .
Written by eminent journalist and author Natasha A Fraser , Chanel . The Allure of Makeup presents a wealth of visual material – with unprecedented access to the Chanel archives – from historic images of Gabrielle Chanel and seldom-seen early product shots , to cinematic campaigns starring legendary women .
In the book ’ s introduction , Fraser writes : ‘ Defying the rules of tradition and the need to please others , Chanel revolutionized the twentieth-century wardrobe , imposed a new vision of jewelry , transformed the world of beauty and introduced a modern attitude that filtered through to all areas of her life .’
This fascinating story unfolds in seven chapters that represent the quintessential colours of Chanel ’ s visual vocabulary : Black , White , Beige , Red , Pink , Gold and Blue . Each chapter highlights the talents driving the brand ’ s lasting impact across the decades . Iconic products such as the black and white compact or Rouge Allure lipstick in timeless red punctuate the chapters and claim their rightful place in the pantheon of beauty .
Fraser explores how Gabrielle Chanel famously pushed women to go for it , decades before anyone else :
‘ She woke people up with her “ life is not a rehearsal ” attitude ,’ says Chanel ’ s Global Head of Creative Resources for Fragrance & Beauty , Thomas du Pré de Saint Maur . And Chanel makeup continues to challenge and revitalize our conception of beauty .
But not to be forgotten , makeup is a highly personal journey .
Delving deep , it can lead to unknown territory .
A fact not lost on Mademoiselle who believed ‘ giving women back their mystery means giving them back their youth ’.
‘ Chanel makeup prides itself on being a haven for ingenuity where allure and style , forged with intuition and intention , embolden and contribute to its infinitely recognizable signature .’
Natasha A Fraser .
www . thameshudson . co . uk
THE ART OF LUXURY ISSUE 67 2024