100 JEWELLERY & WATCHES
TIMELESS MODERNITY - THE TOURBILLONS
The Bugatti Tourbillon , the pinnacle of engineering and artistry , has captivated audiences worldwide since its unveiling in June at Château Saint Jean , the home of Bugatti in France . Showcasing its all-new hyper sports car – the pioneer of a new era – Bugatti has taken the Tourbillon on a global journey , spanning Europe , the Americas , the Middle East , and now East Asia . The latest stops in Japan and Singapore emphasized the profound connection between Bugatti ’ s storied history and the rich traditions embedded in both Japanese and Singaporean cultures .
A country where the past and future coexist in perfect harmony , Japan offers the ideal backdrop for Bugatti ’ s Tourbillon .
Just as Japan builds upon its timeless heritage within an evolving urban landscape , the Tourbillon embodies a similar duality , merging the best of both worlds .
Drawing inspiration from legendary creations such as the Type 57 Atlantic , Type 41 Royale , and Type 35 , the Bugatti design team fused the brand ’ s legacy of excellence with forward-thinking innovation to create a masterpiece that echoes Japan ’ s own cultural fusion .
With its rich history and deep respect for excellence , Japan naturally aligns with the Tourbillon ’ s mix of artistry , precision , and performance .
As the Tourbillon traveled through iconic locations across Japan , different facets of its identity were revealed , each reflecting the values that define the brand .
Marking a significant moment in the celebration of a new era , the Tourbillon was unveiled to customers , select media , and fans at the prestigious Bugatti dealerships in Osaka and Tokyo .
These exclusive showrooms , already renowned for embodying the Bugatti philosophy , served as key stops on a carefully curated journey – every extraordinary location along the way thoughtfully chosen to mirror the craftsmanship behind Bugatti ’ s latest creation .
Wakatake no Mori – a tranquil forest estate in Tochigi where ancient trees and peaceful landscapes create a setting of enduring elegance .
Kashihara Jingu Shrine – a sacred site that honors Japan ’ s deeprooted heritage .
THE ART OF LUXURY ISSUE 67 2024