The Art of Luxury Issue 66 2024 | Page 30

30 LUXURY TRAVEL

HYDE LONDON CITY OPENS AS A SLICK NEW SPOT TO STAY

WITH AN UNBEATABLE LOCATION FOR BOTH THE CITY AND CENTRAL LONDON

Hyde London City has officially opened its doors , marking an exciting new chapter for one of London ’ s historic buildings and coming as the Hyde hotel brand ’ s grand UK debut , following recent openings in Ibiza and Bodrum .
The hotel breathes life into the remarkable 19th-century , Grade II-listed Spiers & Pond building in Farringdon , while bringing Hyde ’ s electrifying energy to one of London ’ s most storied neighbourhoods .
Spanning seven stories , Hyde London City boasts 111 stylish guest rooms , evoking a sense of exploration with a nod to the architectural heritage of the building , originally built in 1874 . Proudly designed by Londonbased hospitality design specialists , Studio Moren , the hotel is rich with references to Darwin ’ s seminal works and the kaleidoscope ’ s discovery , infusing a sense of energy and fascination into the space . Ed Murray , Associate at Studio Moren , said : “ We were appointed as specialist hotel architects and interior designers to design the project inside and out . We have embraced the location within the City of London while also exploring the Victorian history that would have inspired the building ’ s original designers .”
Hyde , one of 15 brands in Ennismore ’ s lifestyle and resorts collective , embodies the free-spirit and escapism of a festival . Hyde ’ s signature brand touches are felt
THE ART OF LUXURY ISSUE 66 2024