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IWC SCHAFFHAUSEN OPENS ITS FIRST NORDIC BOUTIQUE
IN THE HEART OF COPENHAGEN
IWC Schaffhausen announces the opening of its inaugural Nordic boutique in Copenhagen , Denmark .
Centrally located in one of the most vibrant Nordic cities , IWC now brings its engineering and fine watchmaking to the city like never before . Featuring an Engineering Wall , a lounge and a bar , the space welcomes guests to explore the IWC collections , engineering , and history with comfort and ease .
IWC Schaffhausen opens its first boutique in Denmark , nestled in the heart of Copenhagen . The new boutique is located on Ny Østergade , a bustling side street to Copenhagen ’ s main shopping street , Strøget , where design and gastronomy harmoniously meet .
Copenhagen serves as the perfect backdrop for our first boutique in Denmark . With its rich history , picturesque architecture and waterfront , and vibrant cultural scene , the city embodies a harmonious blend of tradition and modernity , mirroring the essence of IWC Schaffhausen
Franziska Gsell , CMO of IWC Schaffhausen
IWC Schaffhausen feels right at home in the waterfront capital where clean lines , functionality , and cultural heritage reign supreme . Since 1868 , it has been located on the banks of the River Rhine in Schaffhausen , where it uses the hydropower from the river to power its Manufakturzentrum . Here , craftswomen and -men who have perfected their artisan skills work hand-in-hand with stateof-the-art machines . Engineering
THE ART OF LUXURY ISSUE 65 2024