106 FASHION
THE HOUSE PRESENTS THE GUCCI TENNIS SPECIAL COLLECTION WITH A NEW CAMPAIGN FEATURING PROFESSIONAL TENNIS PLAYERS
In a nod to its storied past , the House is pleased to introduce the Gucci Tennis special collection , inspired by archival designs from the 1970s .
After previewing at select stores in Paris in May , the collection is now making its full debut globally through a new campaign featuring tennis players Emma Cohen and George Loffhagen . Together , they embody the collection ’ s spirit , showcasing the pieces with their champion attitudes on and off the court .
Blending tradition and modernity , the special selection pays homage to the House ’ s longstanding relationship with the game drawing inspiration from its archives dating back to the 1970s . During this era , the House expanded its repertoire of tennis-related products , particularly focusing on accessories and shoes , including the signature Tennis 1977 sneaker , one of the first ever sneakers to be produced by a luxury brand . This affinity for tennis transcended into the 1980s with a selection of ready-to-wear pieces that became favorites among athletes and lovers of the sport alike .
Reimagining traditional tennis attire with contemporary elegance , the collection features sleek dresses , sophisticated polos , and matching sets for men and women , including shorts and skirts paired with tanks and knitwear . Accessories such as caps , wristbands , and leather items complement the outfits .
THE ART OF LUXURY ISSUE 65 2024