FASHION 103
HUGO in collaboration with LOVE RACING and AFROFUTURE presented a two-day music & racing experience at the HUGO GARAGE during the weekend . The global platform and lifestyle enterprise , dedicated to making competitive racing accessible for all created a monumental opportunity to break traditional barriers within competitive racing and make it accessible to a broader audience .
The event featured an adrenalinepumping Formula 1™ inspired racing setup , providing guests with an arcade-style racing experience . Participants will compete in sessions to achieve the fastest lap , remotely controlling miniature F1™ cars via steering wheels and gas pedals in a specially designed lounge . To culminate the weekend of activities , Saturday , May 4 celebrates Africa ’ s rich cultural diversity and vibrant artistry through the lens of AFROFUTURE . For the event , LOVE RACING and AFROFUTURE present an unforgettable experience featuring top talents such as Afrobeats sensation Victony , alongside renowned DJs TxC , Ethan Thomas and MC Lolahsti blending powerful beats and racing for a monumental F1™ Weekend .
Elsewhere inside the HUGO GARAGE , a replica of the Visa Cash App RB Formula 1™ car – designed in special livery for the FORMULA 1™ CRYPTO . COM MIAMI GRAND PRIX 2024 – provided an exciting photo op , while a customization hub offered guests a variety of personalizations . Along with screen-printed T-shirts from Jordan Watts , attendees could have HUGO accessories customized with garage-inspired rivet hardware , or their favorite HUGO scent bottle airbrushed with their name and the HUGO GARAGE logo . Alongside this , fashion fans were able to view a presentation of pieces from the new , co-branded HUGO x RB capsule collection , which encourages F1™ enthusiasts to experience the thrill of the race while showing dedication to their favorite team . A selection of casual styles from the HUGO x RB collection and HUGO ’ s Miami-inspired merchandise were available to shop in the brand ’ s pop-up store in Wynwood ’ s Red Bull Fan Zone from May 4-7 .
Taking HUGO GARAGE from “ IRL to URL ”, the brand launched a new experience on PLANET HUGO , its Roblox universe , to allow fans to create , socialize , and celebrate the Visa Cash App RB Formula 1™ Team partnership . This immersive Roblox environment was unveiled at the event in a gaming zone featuring multiple screens that displayed several immersive spaces at once . The experience on Roblox replicates the Miami event space and serves as a hub for creators to discover the livery of the Visa Cash App RB Formula 1™ car , embark on scavenger hunts to collect rare
ISSUE 65 2024 THE ART OF LUXURY