80 FASHION
PRESENTING GUCCI LIDO ,
ENCAPSULATING THE ESSENCE OF AN ITALIAN SUMMER
The House unveils Gucci Lido , a new collection that pays homage to the enchanting allure of coastal living , drawing inspiration from the charming beach clubs or ‘ lidos ’ that adorn Italy ’ s storied coastlines . Conceived by Creative Director Sabato De Sarno and captured through the lens of Anthony Seklaoui , its campaign embodies a spirit of escapism , embracing the spontaneity , vibrancy , and joy synonymous with the season — a celebration of sun-kissed days and salty breezes .
From sophisticated swimwear to resort wear , Gucci Lido offers a range of timeless pieces that blend luxury with comfort . Within the campaign , novel renditions of the House ’ s signature handbag lines take center stage . The iconic Gucci Jackie and GG Marmont bags are reimagined in straw effect raffia and canvas variations , exuding a laid-back charm that perfectly complements the summer aesthetic . Additionally , colorful GG canvas accessories , including the Gucci Luce and Moon Side bags , add a playful touch to the collection , while accessories with neon details add a modern twist to classic motifs .
The essence of Gucci Lido comes to life through a series of in-store pop-ups in some of the world ’ s most famous resort destinations . From Porto Cervo and Capri to the Hamptons and Saint-Tropez , each location serves as the perfect backdrop to showcase the vibrant pieces in the collection . Here , travelers can immerse themselves
THE ART OF LUXURY ISSUE 64 2024