124 BEAUTY & WELLBEING
RALPH LAUREN FRAGRANCES INTRODUCES POLO EST . 67 :
A FRESH AND SPORTY NEW SCENT
Debuts global campaign “ Design Your Dreams ” featuring New York Yankees™ Team Captain Aaron Judge .
Ralph Lauren Fragrances introduces a bold , fresh , and powerful new scent with its launch of POLO EST . 67 EAU DE TOILETTE . Reigniting the POLO fragrance franchise , the new scent brings an athletic spirit to the iconic collection . Polo 67 EDT is for the man always at the top of their game , for the man who champions his own self-expression . A new global advertising campaign celebrates the power of dreaming through determination and grit , and features New York Yankees™ team captain , Aaron Judge .
“ In both the world of sport and the world of fragrance , it ’ s passion that sets things apart . Aaron Judge ’ s genuine love for baseball embodies what I most believe in — a commitment to excellence and the art of doing what you love ,” said Ralph Lauren , Executive Chairman and Chief Creative Officer .
Growing up in the golden age of baseball in the Bronx , Mr . Lauren has always been inspired by the rich heritage of America ’ s favorite pastime . Heroes , from the iconic greats of baseball , boxing , basketball to larger-than-life movie stars , populated his dreams and inspired his own incredible journey - starting with selling ties to becoming one of the most celebrated American designers . For over 57 years , Ralph Lauren ’ s heritage has been deeply rooted in a spirit of ‘ sporty elegance ’. The brand has rich history in the world of sport with a renowned portfolio of global partnerships across tennis , golf , and the Olympics , along with
a roster of world-class athlete ambassadors .
Aaron Judge ’ s lifelong dedication and unwavering commitment to his love of baseball has catapulted him to become one of the world ’ s greatest athletes – he is a prolific , once-in-a-generation icon . The embodiment of sportsmanship , he transcends the world of baseball and is renowned for his quiet leadership , gracious and refined dignity , sustained dedication to excellence and a passion for giving back . Pushing the boundaries of what is possible , he is a testament to the next generation to design their own dreams .
“ Ralph Lauren is all about the American dream . As a brand I ’ ve always admired and dreamed of working with , it was an honor to collaborate with them – and no less , on a fragrance campaign that ’ s centered around designing your dreams through determination and grit . That is a message that really resonates with me in my baseball career and in my life ,” said Aaron Judge .
A pioneer in the convergence of sport and style , Ralph Lauren transformed the fragrance
category with the introduction of the iconic Polo Sport fragrance in 1993 – shifting the paradigm of the world of fragrance with a scent designed for an active lifestyle . Polo 67 bookmarks a new chapter within the iconic POLO franchise , representing a powerful , creative , and sensorial exploration of the intersection of fragrance and athletics .
Exclusively crafted by master perfumer Marie Salamagne , POLO 67 EDT embodies a warm vibrance with a unique blend of fresh and fruity notes of citrus , vetiver and sun-drenched bergamot combined with sweet pineapple accord .
A playful spin on the iconic Polo logo with a sporty reference to 1967 – the year of the Company ’ s founding - the consciously designed Polo 67 refillable fragrance bottle is a rich , dark blue tone with a modern silhouette , a shiny blue cap and white accents .
ralphlauren . com
THE ART OF LUXURY ISSUE 64 2024