74 JEWELLERY & WATCHES
CHIFFRE ROUGE
Twenty years after its first launch , the Chiffre Rouge collection is born enjoying a renaissance , reinvented through eight new models * featuring some of the House ’ s most iconic codes ; details chosen for their elegance and couture aesthetic .
Between tradition and metamorphosis , the bold singularity of this exceptional watch is reaffirmed by its architectural asymmetry – the case revealing a subtly enlarged and tapered side –, its red crown and matching hands swirl in a mesmerizing ballet . The˝color of life˝ in the words of the founding-couturier , a hue of the most intense character , is a unique signature .
Monsieur Dior ’ s favorite number , eight , also emblemizes this creation ; it is the only numeral in the date display to be highlighted by the vibrant shade , like a marvelous lucky charm that reappears every month .
Revisited with a modern edge , these extraordinary timepieces are now adorned with the lines of cannage , an eternal symbol of Dior . Engraved with infinite precision and delicacy , the sumptuous , micro-textured graphics magnify the dial and oscillating weight .
Equipped with an automatic mechanism visible on the back through a captivating use of transparency , the watches are fitted with a variety of calibers , from chronograph to tourbillon , composing a diverse selection to suit all tastes .
Daring to mix-and-match , this timepiece comes with interchangeable straps – in rubber enhanced with macro and micro cannage or in precious leather – that can be interchanged as wanted .
Presented in several different finishes , it can be embellished with stones or distinguished by an ultra-matte black . Perpetually contemporary , this object of desire exists in two sizes , 38mm and 41mm . A powerful statement for both men and women .
An ode to Dior ’ s creative excellence .
* Five of these exceptional creations will be available in boutiques from February 2024 , one from July 2024 and the last two from October 2024 . www . dior . com
THE ART OF LUXURY ISSUE 63 2024