126 BEAUTY & WELLBEING
OMANI HIGH PERFUMERY HOUSE AMOUAGE OPENS ITS FIRST POP UP BOUTIQUE IN CHINA
Amouage , the High Perfumery House from the Sultanate of Oman , is delighted to announce the grand opening of its first popup boutique in China , its first ever foothold in mainland China .
Located in the historic Zhang Yuan ( also known as Zhang s Garden ) community of Shanghai , the boutique is designed to offer a unique , immersive experience for consumers . Amouage is an addition to an elevated and sophisticated landscape amongst many cultural landmarks and will welcome customers until May 2024 .
AMOUAGE ’ S POP UP BOUTIQUE IN CHINA
The pop-up construction features the elements of the brutalist style developed by Renaud Salmon , Chief Creative Officer , sees burnt cork , travertine and sandstone elements with radiating luminosity to reflect the heritage and sensations of the Sultanate of Oman , highlighting the perfume creations introduced in the past years .
In 2020 , Amouage partnered with S ’ Young International to enter and gradually expand in the Chinese market . In August 2021 , Amouage successfully opened a flagship online store on Tmall Global , China ’ s largest cross-border eCommerce platform . Aligning with the brand 40 ( th ) anniversary in 2023 , the opening of Amouage s first physical pop-up boutique in China will not only commemorate the milestone but also establish a solid groundwork for the brand ’ s expansion into the booming Chinese perfume market .
THE ART OF LUXURY ISSUE 63 2024