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BALMAIN BEAUTY unveils “ Projet Confidentiel ,” a campaign teasing the brand ’ s luxury fragrance experience launching September 2024 . Ahead of the Balmain fashion show on February 28 , 2024 , the Projet Confidentiel campaign debuts a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo .
“ When I started at Balmain , I was dreaming about BALMAIN BEAUTY from the beginning ,” said Olivier Rousteing , Creative Director , Balmain . “ Beauty has always been part of my life . It ’ s the beginning of a new era and a new chapter we are all writing together .”
In September 2022 , The Estée Lauder Companies Inc . ( NYSE : EL ) and Balmain announced a license agreement to collaboratively develop , produce , and distribute an innovative line of beauty products set to transform the luxury and beauty world .
The BALMAIN BEAUTY Projet Confidentiel campaign was shot and directed by Carlijn Jacobs , with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain . Digital artist Ian Padgham also designed an augmented reality video of BALMAIN BEAUTY across Paris .
Follow the brand on social media at @ BalmainBeauty and visit www . balmainbeauty . com to sign up for news about BALMAIN BEAUTY .
ISSUE 63 2024 THE ART OF LUXURY