86 JEWELLERY & WATCHES
IN THE TRUE NATURE OF ART A DEFINED , PRECISE LAYER OF REFINEMENT . BIG BANG TOURBILLON SR _ A BY SAMUEL ROSS FUNCTIONALITY AND EXPRESSION .
Art , creativity , design , a never-ending story of renewal . An organic and cyclical process in which Ross , the radically distinct , generational artist , continues to grow his own creations .
Like living materials , Dr . Samuel Ross ’ s creativity and thoughts are constantly shaping , reshaping , improving , imagining and reimagining things . For his next development on the Big Bang Tourbillon SR _ A by Samuel Ross , Ross has brought subtle yet insightful details . Precision , clarity and choice are integrated through SR _ A ’ s signature industrial language .
Constantly pushing new boundaries in terms of materials , fusion and aesthetics , Hublot has been loving Art for more than 10 years , working closely with daring , unconventional artists and designers to envision watches from new creative angles . The collaboration between Hublot and Ross began in 2020 , in a threeyear engineering process leading to an entirely new development , from case to crown , to dial , strap and bezel : the Big Bang Tourbillon SR _ A by Samuel Ross . Just as with living materials , Ross ’ s creativity is constantly shaping , reshaping , improving his own thoughts , building on his first watch design to turn the watch case into a gray monochrome outfit to be worn on of the three rubber straps ranging from vivid green to black or white . A new iteration to which he has brought some subtle yet insightfully rethought details .
THE ART OF LUXURY Issue 61 2023