De Beers welcomes the 2023 festive season with a new holiday campaign that celebrates the beauty , joy and wonder bestowed by its natural diamond jewellery .
DE BEERS REVEALS ITS 2023 HOLIDAY CAMPAIGN
AN ODE TO THE MAGNETIC ALLURE OF THE JEWELLERY HOUSE ’ S ENCHANTED LOTUS COLLECTION
Shot and directed by Scandebergs , the artistic creative duo composed of Alberto Albanese and Stefano Colombini , the campaign features celebrated Chinese model Sui He , alongside Punjab-born model and artist Amrit Kaur and Brazilian model Jodi Wegener . Together , the three radiant stars explore a shimmering winter wonderland , following a powerful , magnetic force which guides them to the source of De Beers ’ iconic Enchanted Lotus collection .
Throughout the campaign , the three protagonists are resplendent in jewellery from this collection . The scintillating designs are inspired by the lotus flower , a revered symbol of eternity and renewal . Representing the power of life through its daily reawakening , the flower blooms in abundance throughout Botswana ’ s Okavango Delta , a country of deep significance to the House of De Beers .
The campaign references De Beers ’ unique connection to the source , which affords the House unparalleled access to the Earth ’ s most spectacular diamonds , while also ensuring their superior quality , traceability and positive impact . The enchanting force that attracts the three women represents the irresistible allure of natural diamonds , and their sense of wonderment when the source is revealed reflects the immense joy that De Beers diamond jewellery brings to those who wear it .
THE ART OF LUXURY Issue 61 2023