The Art of Luxury Issue 60 2023 | Page 17

YACHTS & YACHTING 17
The organizers of the MYS thus aim to make the show a real “ ecosystem ” of yachting , by encouraging innovation that respects the environment and by offering visitors an immersive and educational discovery highlighting the latest and most innovative trends in the world of yachting . yachting .
The ambitious objective of this program is to reinforce the leading position of the MYS as the international trade show of reference for the yachting industry , while offering an unforgettable experience to yacht and lifestyle enthusiasts .
This is how since 2021 , the MYS has themed its exhibition with in particular the Yacht Design & Innovation Hub , the Sustainability Hub , the Adventure Area or the Dockside Area which offers privileged access to the exhibition of yachts at the quay for visitors interested in a yacht project .
The show will consolidate its first “ Seducation ” cycle by unveiling an impressive fleet of 120 superyachts and megayachts available on the market , including the highly anticipated 2023 launches . Visitors will also have the opportunity to discover the latest lifestyle trends on board . a yacht , thanks to the exhibition of hand-picked yachting companies . The Dockside Area and Adventure Area will also offer full immersion in yachting and related activities .
The MYS will also ensure the participation of driving force companies to present innovative and viable solutions in design and in favor of the environment and sustainability , highlighting ecoresponsible technologies while offering an inspiring vision for enthusiasts of yachts ( Sustainability Hub , Yacht Design & Innovation Hub ).
Finally , visitors will be able to attend conferences during the day and receive information dedicated to future yacht customers . They will be able to meet the best experts and the most qualified
professionals to help them make their project a reality .
The Monaco Yacht Show strives to promote a unique experience for visitors , while reinforcing a positive perception and development of the yachting industry .
An industry that also assumes its social responsibility with a proactive approach that has been committed for several years to economic , technological and environmental development to respond , to its extent , to current societal challenges .
Issue 60 2023 THE ART OF LUXURY