142 BEAUTY & FRAGRANCES
ARIANA GRANDE ’ S R . E . M . BEAUTY ANNOUNCES STRATEGIC INVESTMENT WITH SANDBRIDGE CAPITAL
“ This has been a truly inspiring time for me as a founder , turning my passion for art , self-expression and makeup into reality and watching r . e . m . beauty find its wings , especially now during this new era for the brand . I ’ m thrilled to have these amazing partners join us at this time , supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products . This next chapter could not be more exciting , and I can ’ t wait for everyone to see what is yet to come .” said Ariana Grande , Founder of r . e . m . beauty . r . e . m . beauty , the award-winning beauty brand founded by multi-talented Grammy winner , singer , and actress Ariana Grande , announced a strategic investment led by Sandbridge Capital , a leading consumer-focused private investment firm that exclusively partners with high-growth global brands .
This partnership represents a compelling opportunity to optimize r . e . m . beauty ’ s global potential through continued product innovation , talent acquisition , and geographic expansion to support the brand ’ s surging global demand . The investment also included participation from Strand Equity and long-term Grande collaborators HYBE America , Live Nation Entertainment and Universal Music Group .
Founded in 2021 , r . e . m . beauty creates highperforming and innovative clean cosmetics that empower self-expression , creativity , and confidence . Ariana Grande ’ s r . e . m . beauty was created to empower people with the tools they need to bring their most vivid , limitless , and creative dreams to life .
From color cosmetics to treatment and complexion products , the clean , vegan , and cruelty-free brand offers an inclusive range of shades and products accessible to all and is newly PETA certified . Lauded by consumers and the editorial community , r . e . m . beauty ’ s star products have sold out multiple times since launch . The brand has earned many accolades to date , including Allure ’ s “ Best Mascara ” within its annual Best of Beauty Awards , Allure ’ s Reader ’ s Choice for “ Best New Brand ,” and “ Best Liquid Eyeliner ” within Cosmopolitan ’ s 2023 Holy Grail Beauty Awards . r . e . m . beauty has also built a loyal community of beauty aficionados , dubbed ‘ The Flight Crew ,’ enabling the brand to engage with content creators across multiple social platforms resulting in viral product moments such as the best-selling Lustrous Liquid Eyeshadows and Essential Drip Lip Oils .
r . e . m . beauty is available on rembeauty . com and currently distributed exclusively at ULTA Beauty in the United States , Sephora across Europe , and Selfridges in the UK . The brand will continue to focus on its core markets , with further expansion plans to be announced .
“ I joined Ariana and r . e . m . beauty because I believe in both Ariana ’ s overall vision and the brand ’ s fundamental values , which will be at the core of everything we do ,” said Michelle Shigemasa , recently appointed CEO of r . e . m . beauty . “ This bespoke partnership with Ken Suslow and the Sandbridge team opens a world of opportunities for r . e . m . beauty to supercharge our growth through focused investment and further scale r . e . m . beauty ’ s already highly engaged audience of beauty enthusiasts . The best is yet to come !”
“ r . e . m . beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana ’ s compelling mission driven brand vision ,” said Ken Suslow , Sandbridge Capital Founder and Managing Partner . “ We are thrilled to come together with Ariana and her stellar r . e . m . team in support of the brand ’ s strong growth trajectory through our global industry network and brand building expertise .”
www . rembeauty . com
THE ART OF LUXURY Issue 59 2023