The Art of Luxury Issue 58 2023 | Page 60

60 AUTOMOTIVE

FERRARI PUROSANGUE AND THE FERRARI STYLING CENTRE TRIUMPH AT THE CAR DESIGN AWARD 2023

The Ferrari Purosangue has won the Production Car category of the prestigious Car Design Award , which was launched in 1984 by the Italian magazine , Auto & Design . The prize-giving ceremony took place yesterday at the ADI Design Museum as part of Milan Design Week .
The Car Design Award is presented to The Ferrari Styling Centre team , headed by projects that have made a significant Flavio Manzoni , also won the Brand Design contribution to the evolution of car Language category at the 2023 edition design . The winners are selected by a of the Car Design Award . This particular jury of 11 expert journalists from leading plaudit highlights the work of the team international motoring publications , of designers that has delivered the best including Auto & Design itself . Citing its consistency and transversality in their reason for awarding the Ferrari Purosangue brand ’ s formal language across its entire the top plaudit in the Production Car product range . category , the jury declared : “ Extraordinary proportions that make the car look more Flavio Manzoni , Ferrari ’ s Chief Design compact than it actually is . Its accessibility Officer , commented : “ The international and occupant space and comfort are significance of the award presented today
category-topping , thanks to an elaborate to the Ferrari Styling Centre will encourage and aesthetically captivating door-opening us to continue our ceaseless search for the system . Unmistakably a Ferrari , it stands out kind of new creative stimulation that fuels from all of the other high-end cars of similar the passion of every member of the team ”. dimensions ”.
FERRARI PUROSANGUE
The Ferrari Purosangue has created a completely new segment that has allowed Maranello to open up unprecedented new scenarios . Thanks to its modern architecture , it is a versatile car that
THE ART OF LUXURY Issue 58 2023