WORLD-FIRST !
WATCH BRAND PREMIERES RYAN GOSLING ACTION COMEDY TO MARK
60TH ANNIVERSARY OF THE ICONIC TAG HEUER CARRERA
BRAND AMBASSADOR STARS IN EXCLUSIVE SHORT FILM IN COLLABORATION WITH BULLET TRAIN DIRECTOR DAVID LEITCH .
The Swiss luxury watch brand has announced a world-first – a Hollywood action-comedy The Chase for Carrera in order to commemorate 60 years of the iconic TAG Heuer Carrera timepiece . Starring brand ambassador Ryan Gosling , the short film salutes the Carrera ’ s storied racing heritage in a no-holds-barred chase thriller that encapsulates the TAG Heuer motto , “ Don ’ t crack under pressure ” – and deserves to be watched with the lights out and popcorn at hand .
To celebrate 60 years of the iconic TAG Heuer Carrera the Swiss luxury watch brand have done something just as daring and maverick as the watch ’ s design : launching a Hollywood action-comedy .
Starring TAG Heuer brand ambassador Ryan Gosling ( Drive , The Gray Man ) and Vanessa Bayer ( I Love That For You , Saturday Night Live ), the offbeat chase thriller sees Gosling on the run from Bayer ’ s Prop Master as she attempts to take his beloved TAG Heuer Carrera off his wrist – something he doesn ’ t plan on letting her do .
Produced by David Leitch ’ s 87 North – responsible for some of the most iconic action films of the last decade , from John Wick to Deadpool 2 to last year ’ s Bullet Train – and directed by Nash Edgerton ( Mr Inbetween ), Gosling shot The Chase for Carrera while working with Leitch on feature The Fall Guy in Australia . Both Gosling and Leitch contributed to The Chase for Carrera ’ s creative and the result is pure box-office .
The film sees Gosling and Bayer battle it out in high-octane style , as everything from iconic sports cars to heavy-duty trucks to electric production buggies are raced through various movie sets in a spectacle of blockbuster proportions . In a knowing nod to its film-within-a-film set-up , Leitch plays himself as the on-screen director .
It ’ s a fitting celebration of an iconic timepiece that was born of the racetrack when it was first created in 1963 by TAG Heuer ’ s legendary former CEO Jack Heuer .
Named after the notoriously dangerous Carrera Panamericana race , it was designed with readability and simplicity in mind , vital for drivers navigating high-speed bends . The result was an icon – elegant and uncluttered , sporty and daring – that spoke to Heuer ’ s love of mid-century design yet remains timeless six decades on .
THE ART OF LUXURY Issue 58 2023