While the collection is designed by Samantha , each necklace is handmade and hand-assembled in the traditional style of jewellery making by an expert artisan in China and Thailand . The unique back clasps are first-hand carved in wax , a lost art form in jewellery . It then takes each artisan one month to create a clasp , and another few weeks to complete . This meticulous handcrafting results in complex and finely detailed pieces .
The brand ’ s craftsmen in Thailand construct the necklaces to completion . Each finished piece is carefully inspected to ensure the brand ’ s standards of exceptional quality are met .
The ‘ A Love Affair ’ collection represents a romantic , adventurous lifestyle with a philanthropic core . As a socially conscious company , 10 % of the brand ’ s net profit is donated to charity via its sister non-profit , Phoenix International Foundation . The foundation supports nature conservation , enhances teacher training in third world countries and provides medical outreach to those who do not have readily available medical care . These global causes go hand-in-hand with the collection ’ s designs which celebrate locations and landmarks all over the world .
Samantha Siu has been seen in British Vogue , TATLER , Grazia , ELLE , and Conde Nast Traveller . www . samanthasiu . com www . instagram . com / samanthasiunewyork /
Issue 57 2023 THE ART OF LUXURY