44 LUXURY TRAVEL
WELLNESS IN TRAVEL 2023 – WHAT TO EXPECT
From Preventative Health and Female Focused Treatments to Recovery and Outdoor Fitness .
The wellness industry is continuing to boom with consumers looking for and prioritising experiences and products that improve their health , fitness , nutrition , appearance , sleep , and mindfulness . Yoga retreats , spa experiences , culinary offerings for a vast variety of dietary considerations , and wellness- focused design are becoming more prevalent in destinations around the globe and this is not merely an industry trend , but a new direction for the luxury traveller that promises longevity . 80 % of affluent consumers agree that improving their physical and emotional wellbeing is more of a focus than it was three years ago .
Based on our unique insight into the luxury travel industry , we explore what ’ s trending in wellness in travel for 2023 , from preventative health and female focused treatments to recovery and outdoor fitness .
FEMALE FOCUSED
The UK healthcare system has been designed around the needs of just half the population . Men have historically been treated as the default patient in clinical practice and medical research , and women ’ s health and healthcare needs have been marginalised . With this in mind , women are likely to be mis-diagnosed or not have access to suitable tests , treatments , and medicines rapidly enough . To lessen the chances of early death in women and improve the quality of life of those affected by menopause-related diseases , companies will need to crate female specific treatments , programmes or packages .
STAT : Less than 2.5 % of publicly funded research is currently devoted to female health .
THE ART OF LUXURY Issue 57 2023