36 LUXURY HOMES
HARA AND SON :
FAMILY-OWNED BUSINESS TAKES ON FINE & COUNTRY MASTER LICENCE IN SPAIN
Cristian Hara Christopher Hara
As the Fine & Country brand continues to expand globally at a rate of knots , Chris Hara , Managing Director at Fine & Country Costa Blanca North , identified a unique opportunity within the Spanish arm of the business , deciding to take on the Fine & Country Master Licence for Spain .
Fine & Country Costa Blanca North , located on the south-east coast of Spain , have won many prestigious awards throughout 2022 for their real estate services and have been recognised in the Top 100 Real Estate Brokers and Developers in the World by the Luxury Lifestyle Awards . In addition , they also picked up the Marketing and Exposure Award at the Fine & Country International Award Ceremony in London for the second consecutive year . As a top performing licensee , Hara and his team are the ideal candidates to champion Fine & Country in Spain and continue to grow the premium brand ’ s global footprint in the region .
Hara , along with his wife and business associate , Jacqueline , were presented with the concept of launching a standalone Fine & Country office , focusing on luxury and lifestyle properties , in May 2019 . Chris brings with him a wealth of knowledge , with almost 20-years ’ experience as a successful and decorated real estate agent in Costa Blanca North . When asked how the progression from office to Master Licence came about , Hara comments : “ Our son Cristian , who studied Business and Economics at Valencia University , was looking for an opportunity to work within our business after recently receiving a degree equivalent studying for the “ Certificado Agente Professional Inmobiliario ”, ( Professional Real Estate Certificate ). He received his certificate the same time we were offered the opportunity to take on the Master License , so as a family , we saw this as an opportunity to cement the future of our family-owned business , as well as allowing us to ensure Fine & Country Spain can develop further in relatively untapped Spanish markets .”
Chris and Jacqueline relocated to Spain from the UK in 2004 , and after experiencing buying a property in Spain themselves , Chris took a leap of faith and opened a real estate business in Costa Blanca North , coming from a financial services background at Director level . Similarly , Jacqueline also has experience in financial services from
a strategic distribution perspective . With their son , Cristian being born in Spain and therefore native to the country , the family hope their collective passion and knowledge will allow them to develop and work with like-minded licensees to gain a greater market share , unlock new markets and ultimately become more profitable .
Hara says : “ We want to emulate the success we have had engaging with and supporting our existing office network already established in Spain , sharing best practice , marketing initiatives and expanding by opening new offices across the country . We have a wealth of experience within the network and want Fine & Country Spain to be recognised as a major , wellrespected provider in the top quartile of the international marketplace attracting more affluent global clients to our shores .
“ Being part of the Fine & Country network means we benefit from a brand that has been forged from a mutual entrepreneurial spirit and a commitment to revolutionising the real estate industry . Facilitated by a powerful combination of innovative marketing , technology and most of all passionate people , the network has
THE ART OF LUXURY Issue 57 2023