The Art of Luxury Issue 57 2023 | Page 144

144 ART & GALLERIES

GOOD MORNING TEAM AT THE NFT GALLERY ! TELL US A LITTLE ABOUT YOUR MAYFAIR GALLERY …

ALL : The NFT Gallery is a space for collectors and creators alike to purchase , produce and learn about NFTs and digital art . We combine sensational artists and technology to pioneer this exciting new art form . Through opening a physical gallery in Mayfair , the heart of the London art scene , we provide a place for existing and emerging collectors to purchase NFTs accepting payment in both Crypto and Fiat currency .
The NFT Gallery partners with internationally renowned creators of NFTs and digital art , to provide collectors with access to exclusive artworks and collections . Collectors have the ability to purchase NFTs with ease , their proof of purchase is recorded on a blockchain ( i . e ., commonly Ethereum ) and they have the option to purchase a TokenFrame at the time of buying artworks to display NFTs in their own space . Being a female-led space , we champion female participation in the NFT and digital art market .
The NFT Gallery exists to make NFTs more tangible , providing an immersive experience where both existing and emerging collectors can enjoy a curated selection of NFTs in a physical space , as well as online . We want to make NFTs and digital art accessible to everybody , The NFT Gallery is a space to collect , engage and learn .
The NFT Gallery is one of the first physical spaces dedicated to NFTs in Europe , with a 2700 ft gallery on Dover Street in Mayfair , we are the go-to destination for NFTs and digital art . Set out across two floors , the ground floor exhibition space provides a place for viewing carefully curated NFTs exhibitions of the highest standard . The first floor is dedicated to learning through delivering a series of panel discussions , workshops and events in conjunction with our ed-hub partners and collaborators . Moreover , we provide a meeting point for collectors , enthusiasts , artists and gallerists .
2 .) What made you choose your current gallery space on Dover Street and how does it feel to be positioned right in the heart of Mayfair ?
Lilien Hornung-Mary : We wanted to disrupt the traditional art market and educate traditional collectors on this new movement in art . Being located on Dover Street gives us a great starting point to pick up traditional art collectors where they left off .
THE ART OF LUXURY Issue 57 2023