112 WATCHES & TIMEPIECES
JAEGER-LECOULTRE PRESENTS ‘ WALK INTO THE DAWN ’, A BEAUTIFUL NEW CAMPAIGN STARRING ANYA TAYLOR-JOY
Dancing comes naturally to Anya , who trained as a ballerina and has danced in several of her film roles , as in Last Night in Soho and The Queen ’ s Gambit . Much more than a professional skill , dancing is an essential part of her life , she says : “ The first thing I do every morning is dance – crazy dancing in my bedroom or kitchen . It makes my spirits soar and sets me up for the day . When I ’ m dancing is when I feel most alive to all of life ’ s possibilities .”
‘ Walk into the Dawn ’ evokes these possibilities . Fluid and strong , Anya ’ s movements reflect her personal aesthetic – sleek and sophisticated , characterful and versatile , reminiscent of the timepiece that she wraps around her wrist .
Celebrating femininity , Jaeger-LeCoultre ’ s new ‘ Walk into the Dawn ’ campaign features Anya Taylor-Joy in a dreamlike ode to the Rendez-Vous Dazzling Shooting Star .
Walking into the dawn elicits the steps that bring us closer to realising our dreams – the dreams that we may wish upon a shooting star .
In an evocative new video and series of photographs , Anya tells a story without words , in a dance sequence of lightness , elegance and swirling movement that echoes the flight-path of the shooting star across the dial of the watch .
“ The Rendez-Vous Dazzling Shooting Star is a miniature work of art for the wrist ,” says Anya . “ The shooting star on the dial is incredibly romantic and the sparkling blue dial and circles of diamonds make it very glamorous – and yet I see it as a watch that could be a genuine ally for my daily life , from morning until evening , counting out the beats of the day .”
THE ART OF LUXURY Issue 57 2023