Two design icons that share an unmistakable name are reimagined as one in the form of colorful TAG Heuer Carrera x Porsche chronographs .
TAG HEUER X PORSCHE CELEBRATE THE PORSCHE 911 CARRERA RS 2.7
WITH TWO NEW LIMITED EDITIONS
In 2021 , TAG Heuer and Porsche entered into a global partnership that celebrates their brands ’ shared history and values . They are once again joining creative forces with the fourth instalment of their collaborative product design , releasing two new limited-edition timepieces in tribute to one of Porsche ’ s most iconic models and the first 911 to bear the Carrera name : the Porsche 911 Carrera RS 2.7 , which is celebrating its 50th anniversary in 2022 .
To mark the occasion , two distinctive TAG Heuer Carrera x Porsche Limited Editions are being introduced , showcasing the signature features that have made both the 1972 sports car and the 1963 chronograph timeless objects of desire .
“ The name and spirit of the Carrera are incredibly meaningful and emblematic for both TAG Heuer and Porsche . So , for the 50th anniversary of the very first Porsche 911 Carrera , the iconic RS 2.7 , we wanted to create a tribute watch that would express the character and power of this ground-breaking sports car within our own signature TAG Heuer Carrera chronograph . The two timepieces we imagined together are sleek , assertive , memorable ; they reflect their illustrious past while also projecting something even more exciting – what Porsche and TAG Heuer can now achieve together ,” says Frédéric Arnault , CEO of TAG Heuer .
THE ART OF LUXURY Issue 55 2022