The Monaco Yacht Show has announced new developments in its themed exhibition areas , once again proving its will to immerse visitors in the world of superyachting .
THE MONACO YACHT SHOW TAKES ITS “ SEDUCATION ” APPROACH INTO 2022
The 2022 edition is set to confirm the status of the MYS ’ s “ seducation ” programme , which was launched last year . This threeyear plan of action is designed to attract a new generation of yachting clients , thanks to two core concepts : “ education ” and “ seduction ” ( aka “ seducation ”).
Education : meeting trade experts in themed exhibition areas
The show ’ s themed exhibition areas have been redistributed more efficiently , making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project .
THE ART OF LUXURY Issue 54 2022