82 THE ART OF BEAUTY
HAYATY NATURAL
Launch of natural , genderless skincare brand inspired by the wellness recipes of the ancient Egyptians .
Hayaty ’ s Egyptian Recovery Night Cream has been created specifically to support and optimize the skin ’ s natural night recovery processes which help mitigate the effects of exposure to blue light , free radicals and UV damage .
Hayaty Natural is a new vegan skincare brand inspired by the wisdom of Ancient Egyptian beauty formulas .
Using organic , natural , cruelty free ingredients sourced from local communities in Egypt and Italy , Hayaty Natural aims to take selfcare beyond simply looking good .
Hayaty Natural is genderless , organic , 100 % natural , vegan , fair trade and cruelty- and GMO-free . And 2 % from each purchase is donated to charitable organizations in Egypt , Italy , and the UK .
For the Ancient Egyptians self-care was a pillar in their daily routines , as it was considered an act of holiness and selflove that helped boost self-esteem and -confidence . For this reason , Hayaty has placed promoting self-love and self-esteem at the core of its philosophy .
‘ Hayaty ’ means ‘ my life ’ in Egyptian , and the brand was born out of founder , Randa Zaid ’ s own personal struggles with selfimage . Taking inspiration from her Egyptian roots , Randa developed Hayaty as a natural and holistic way to help us focus on selfcare rather than society ’ s accepted notions of beauty . Hayaty looks to support us all to care for ourselves and love who we are .
Using medicinal botanicals like Black Seed ( so beloved of the Ancient Egyptians they called it the ‘ blessed seed ’) and a combination of plant-based ingredients
each formulation follows ancient recipes that took an holistic approach to beauty and wellbeing .
HAYATY IS LAUNCHING WITH TWO KEY PRODUCTS :
Egyptian Recovery Night Cream
This all-in-one multifunctional formula has been engineered to suit modern lifestyle challenges and is made of potent botanicals backed by science , including Black Seed , Plant Stem Cells , Frankincense , Mullein , Vitamin C , Algae extract , and Probiotics . Complemented by Hayaty ’ s secret signature antioxidant blend of Aloe vera , Lupin seed oil , Grapeseed oil , Shea butter , Sesame seed oil , Sunflower seed oil , and Onion oil . In addition , essential oils help soothe , de-stress and calm the body to aid the regulation of our circadian rhythms . Herbs of Mandarin , Rose , Ylang-Ylang , and Geranium help ease stress and reduce anxiety .
Egyptian Blessed Night Seed Oil
With an ultra-luxurious texture designed for a lightweight and fast-absorbing consistency , this oil contains the ancient Egyptians favourite health and beauty ingredient , Black Seed . It is ideal for all skin types , genders , and ages . The oil contains a formulation of anti-inflammatory and healing oils , vitamins , and botanical extracts to help balance , soothe and nourish the skin , tackling a variety of skin problems by promoting natural cell regeneration and overall skin health .
Blended perfectly with botanical oils that closely mimic the skin ’ s natural moisturizing factors Hayaty ’ s Egyptian Blessed Night Seed Oil provides the ultimate moisture and nourishment without throwing off your natural balance . It will reduce skin roughness , irritation , and dullness as well as reduce photoaging .
For more information see : https :// hayatynatural . uk
THE ART OF LUXURY Issue 53 2022