The Art of Luxury Issue 53 2022 | Page 52

52 FASHION

DAVID GANDY WELLWEAR

STAY COOL ( AND PROTECT YOUR ASSETS !) WITH THE NEW POOLSIDE COLLECTION

David Gandy Wellwear is excited to announce the launch of its first Poolside Collection – a carefully edited selection of swim shorts and towelling essentials , designed with both comfort and skin protection in mind .
If anyone knows about the power of swimwear it ’ s David Gandy – a man no stranger to a pure white budgie smuggler . But this is Wellwear , where comfort is king , so there ’ s not a Speedo in sight in his new Poolside Collection . As the man himself notes : “ Time , and my style , has moved on ! With this collection I wanted all men to look and feel their best , whether in the pool or chilling out beside it .”
cut with a side slit on each outer leg to allow for greater movement . The mid-length
But don ’ t worry – the shorts aren ’ t going to disappear in water … unless you want
The collection isn ’ t just about looking and feeling good though : it ’ s about being protected too . Poolside is Gandy ’ s first range to introduce Wellwear Protect - a new Wellwear fabric treatment providing UV protection . Applied to all of the Poolside products , it offers UPF40 sun protection without changing the appearance , handle and breathability of the fabric . Clothing with a UP ( Ultraviolet Protection ) Factor of 40 blocks 98 % of the sun ’ s UVA and UVB rays , as opposed to SPF which only protects against UVA , adding an extra layer of protection during the summer 1 .
version , meanwhile , caters for those who want a bit more cover but are still after style , comfort and versatility . As with all
Wellwear , practicality is key , so each design has side pockets and a patch pocket on the back , as well as a draw cord waist allowing the wearer to move , run and swim in total comfort and accommodating expanding waistlines after long holiday lunches !
Eyelets are sewn in ( as opposed to using metal ) which enhances the products ’ overall biodegradability credentials and prevents them from ‘ ballooning up ’ in the pool .
The soft , matte , subtly textured fabric
them to !
To accompany the swim shorts , signature
Wellwear styles – including the Sweatshirt ,
Polo and Shorts – have been reimagined in towelling fabric , all made from 100 % BCI cotton for maximum softness , breathability and water absorption . Complimented by a
Breton-style striped Heritage Tee , these can be styled with the swimwear or worn as part of an all-day wardrobe .
The new David Gandy Wellwear Poolside
Collection ; Summer never looked – or felt
– so good !
The swimwear itself comes in two styles ( short and mid-length ), available in three plain colour ways ( red , navy and Provence blue ) ensuring that Wellwear remains attainable to everyone , while maintaining the brand ’ s signature style credentials .
ensures they look just as good worn as part of an all-day wardrobe as they do for swimming or lounging by the pool .
What ’ s more , the fabric is the world ’ s first polyamide yarn which is responsibly sourced and biodegrades in just a few years , compared to traditional plastic
For Gandy , the shorter style , inspired by retro running kit
materials which can take tens or hundreds .
from the 1970s , is the ultimate in comfort , providing a flattering
www . davidgandywellwear . com | @ davidgandywellwear
THE ART OF LUXURY Issue 53 2022