88 FASHION
Founded in Milan in 1928 by Stefano Serapian , the luxury leather goods
brand quickly became unmissable for the high Milanese society . The brand celebrates Italian craftsmanship , using delicate handmade techniques and the elegance characterized by the Italian style .
SERAPIAN CELEBRATES ITALIAN CRAFTS AND THE 70S ’ SOPHISTICATED MILANESE CHIC
Since 2017 , Serapian has belonged to the Richmont Group .
Last week , during the Milano Fashion Week , the brand featured its new FW22 / 23 Women ’ s collection , honoring the liberated fashion of the 70s . After the 60s , dedicated to the emancipation of women , the 70s gave way to pacifist demands . This is the decade of freedom and fluidity for the fashion world .
Upon the Milano Fashion Week , Serapian hosted VIP guests and international press to discover its new FW22 / 23 Collection in their sumptuous showroom at Villa Mozart , located at the beating heart of the
Fashion Capital City . Cameranesi Pompili ’ s design studio has beautifully decorated the showroom to recreate a splendid living room atmosphere , blended with exclusive artworks from the Italian art collector Tommaso Calabro .
Fashion icons such as Olivia Palermo and her husband Johannes Huebl , brand ambassadors , came to celebrate this new collection .
Serapian unveils a unique blend of casual elegance and flawless crafts , enhanced by a cozy color palette , smooth geometries , and new soft materials .
Among the most famous models of the Milanese house : is the Mosaico range , whose design is inherited from a bag created in 1947 and disclosed new feminine shades such as azure or bordeaux . The Mosaico models owe their name to a skillful interplay of leather forming diamond-shaped patterns . The skins used by the house are exceptionally soft , with unparalleled quality . Each bag from the Mosaico range is signed with the craftsman ’ s name who made it . It is a way to praise the work of these men and women with excellent know-how . The remarkable collection is a tribute to the seventies , which initially gave birth to the house ’ s iconic Secret bag .
THE ART OF LUXURY Issue 52 2022