86 FASHION
HACKETT LONDON X
JENSON BUTTON
HACKETT LONDON LAUNCHES THE SS22 CAMPAIGN FEATURING JENSON BUTTON
Hackett London proudly announces the second chapter of its collaboration with legendary British racing driver and Formula 1 world champion , Jenson Button .
The British menswear brand unveils its 2022 Spring-Summer collection , showcasing a variety of styles for the most discerning of men . On this occasion , the brand shows a more epic and mischievous side , featuring Mr . Button taking a stroll along the famous British beaches of Camber Sands .
Staying true to his British roots , Jenson Button wears some of Hackett London ’ s hero pieces of the season , each with a distinct feel . Among these key items are : the linen hopsack jacket stands out , being a lightweight blazer crafted from pure tencel fabric in a twill weave . Available in various soft colours , this unique piece brings a distinguished charm to every look .
Further committed to quality and attention to detail , the cotton-linen striped trousers starred within the hero campaign images meet the finest Hackett standards . In addition to soft tailoring and fine linen , the belted corduroy jacket — another essential Hackett garment — is an equally warm and fashionable reinterpretation of classic Hackett London styles .
Shot by British photographer John Balsom and conceptualised by creative agency Comunica + A , this season , the master of quintessential British menswear by the hand of Mr . Button intends to release a collection designed for gentlemen in pursuit of summer comfort and elegance . All in all , inspired by the importance of leaving the exciting journey of life with passion under the most heroic statement .
# HackettxJenson @ Hackettlondon www . hackett . com
THE ART OF LUXURY Issue 52 2022