FASHION
Alessandro Michele takes inspiration from the historic Bamboo Bag and presents it through a contemporary lens in the new Gucci Bamboo 1947 . The renowned design , now part of the signature Gucci Beloved lines , forges a connection between past , present , and future , representing a reiteration of heritage and an iteration of the Creative Director ‘ s own legacy within the House .
In 1947 – amidst Italy ’ s post-war era in which traditional raw materials were difficult to come by – the enterprising founder , Guccio Gucci , with the help of the House ’ s visionary Florentine artisans , decided to use the lightweight and durable bamboo for the handle of a purse , thus forging an instant emblem . In the decades to come , the Bamboo Bag became a fixture among Hollywood ’ s leading ladies and the international jet set , consolidating the style ’ s status as an innovative icon around the world .
CHO GI-SEOK
SUZANNE SAROFF
SAMSON BAKARE
The current version of bamboo top handle style is distinguished by interchangeable leather and Web straps , casting a contemporary light on the sophisticated silhouette , presented in various sizes and in a palette of vibrant colors . To celebrate the launch of the new line , the House invited 9 international creators to collaborate on a digital project .
Issue 51 2022 The Art of Luxury
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