AUTOMOTIVE
David Bagley , co-founder of Performance Events Limited , said : ‘ In recent years , more and more luxury automotive brands have been favouring the upmarket , more experiential concours environment in which to globally launch their new models and many of them present either at The Quail or Pebble Beach during Monterey Week before coming to Salon Privé at Blenheim for their UK or European debuts . With an early Q2 dateline , Salon Privé London will be the first European automotive event in the calendar offering manufacturers the opportunity to present new model debuts early in the year from a highly visible capital location .’
While there is obvious synergy between the two , Salon Privé London will be an entirely new event relevant to its urban location . Whereas Blenheim Palace offers a more gentile , garden-party experience where guests can enjoy the uniquely relaxing ambience of ‘ Britain ’ s Greatest Palace ’, the London edition will be more energetic and vibrant , high on style and with a party atmosphere .
Issue 51 2022 The Art of Luxury
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