WATCHES & TIMEPIECES
ABOUT TIMEPIECES WELCOME YOU INTO THEIR WORLD OF INDEPENDENT WATCHMAKING
About Timepieces , a relatively new e-commerce platform that is successfully introducing independent watchmakers to their ever-growing clan of like minded watch lover clients ( many being self-confessed watch geeks ).
With retail and pre-owned prices of sought after watches from brands like Rolex , Patek Philippe and Audemars Piguet shooting through the roof and breaking records at auction , many collectors have been finding their own way into the previously “ underground ” world of independent watchmaking .
There are already a few previously niche brands that have broken out into the mainstream media and are creating waves . Pieces from classical independent watchmakers , artisans and masters of high end finishing , are already selling for more than retail price on resale markets and if you want one made for yourself ( if you are lucky enough to get the opportunity ), expect to wait anything from 1 – 3 years ( or even more ) to receive it .
An abundance of ( often relatively unknown ) individual watchmakers , independents or micro brands with small teams of staff , produce high quality timepieces ; many of which are either completely hand made and / or feature in house made bespoke movements and complications , as well as heavily modified Swiss Calibres .
You will not find a wide selection of new watches from independent brands in many physical stores , however , About Timepieces aim to provide this in an online only platform . If you would like something specially made , or if you are struggling to communicate with a brand that About Timepieces do not stock , there is a good chance that they already know them . About Timepieces offer these services free of charge and as a conduit into their world .
Electing to specialise solely on independent brands and only selling limited editions or unique pieces from these brands is certainly a niche , however , the quality and craft in these timepieces offer not only value for money , but also the opportunity for the wearer to show off their own personality , by selecting watches that are not only sometimes a bit off the wall , but almost always rare .
About Timepieces are also working on very small batch Exclusive releases with some of these brands ; these watches are only available to purchase through their online store .
www . about-timepieces . com
82 The Art of Luxury Issue 50 2022