PIETRO SIMONE ADVOCATES & DEFINES ‘ CLEAN BEAUTY ’ WITH LAUNCH OF FIERCE
Renowned for his exceptional treatments and cutting edge clinics , skin expert , Pietro Simone is advocating to define ‘ clean beauty ’ through the launch of his third skincare line : FIERCE . FIERCE is born out what Simone describes as ‘ an Evolutionary Evolution ’ - or quite simply , where the skin meets its demands .
Simone ’ s inspiration in the creation of FIERCE is quintessentially who he is ; as during the Covid pandemic & lock downs he experienced his own issues with hormonal changes & imbalances resulting in personal challenges . With FIERCE he has created a line that is sustainable and traceable while taking care of the world & our people-making a difference-with leaps not steps .
“ Clean beauty to me is to identify harmful ingredients and potentially harmful ingredients and to be 100 % transparent to the consumer . FIERCE is a pioneer in the beauty marketplace , as it combines clean , natural ingredients with science and technology , resulting in results driven skincarewithout compromising on the sensorial experience . My dedication , through my continuous research , has led me to create this collection as homage to enhancement and epidermis support and to target multi-faceted needs of any individual in an evolved world .”
- Pietro Simone
The collection is the answer to any disclosures of the skin-from the psychological , to emotional and everyday . It addresses not only the health & wellbeing of the skin , but is able to achieve it- through natural ingredients & advanced technology- bio fermentations , carriers , delivery systems , drone technology , bio engineered 100 % stable form of Vit C , lipo & encapsulated retinol . FIERCE contains no harmful nor potentially harmful ingredients and was created in defining ‘ clean beauty ’ as it is based on a thought out process and principles of Simone ’ s extensive experience with treating skin .
Like his two existing lines Prestige & Essential Collection , FIERCE also contains Simone ’ s exclusive Italian Bella ComplexTM- Pietro Simone ’ s signature compound which supports skin ’ s regeneration process- creating the perfect unison where purity meets performance in a formula . The FIERCE collection is free from alcohol , artificial colorants , cocamide DEA , essential oils , EDTA , formaldehyde , GMOs , ingredients of animal origin , mineral oil , myristyl myristate , nitrates , parabens , paraffin , PEG , petrolatum , phthalates , Polysorbate 20 , propylene glycol , silicones , SLS & SLES , synthetic fragrances and triclosan .
FIERCE addresses specific targets for both face & body , such as , hormonal imbalances , and conditions such as menopausal skin , acne , and rosacea . This extraordinary collection is ‘ not just another pot of IT cream ’, but an answer for each individual to achieve inclusivity and address their individuality .
Pietro Simone ’ s FIERCE launches Sept 16th exclusively online & is available at www . pietrosimone . com , and launches Oct , 2021 at www . harrods . com
54 The Art of Luxury Issue 50 2022