LUXURY TRAVEL
BANYAN TREE GROUP
INTRODUCES 5 BRANDS TO MULTI-BRAND ECOSYSTEM GROUNDED IN PURPOSEFUL TRAVEL
New brands unified by “ Stay for Good ” program will Propel the Group to Double Global Footprint by 2025
Banyan Tree Group , one of the world ’ s leading independent hospitality groups , is set to double its footprint of 54 properties across 23 countries by 2025 with the introduction of 5 new brands launching in the next 18 months . As a pioneer of purposeful stewardship and responsible tourism , this expanded global portfolio of 10 unique brands will allow the Group to increase its impact in the countries where it operates whilst taking advantage of post-Covid growth opportunities in purposeful travel .
Through the Banyan Tree Global Foundation , all brands will abide by the proprietary “ Stay for Good ” program *, a structured framework that aligns with the United Nations ’ Sustainable Development Goals . Stay for Good embeds core stewardship values in operations and guest experience , promoting community engagement and partnership to drive long-term impact in three core pillars :
8 The Art of Luxury Issue 50 2022