The Art of Luxury Issue 49 2021 | Page 57

THE MAGIC OF FRAGRANCE

We know fragrance has been used to communicate with the gods , to seduce , as a display of wealth – or for pure pleasure – for thousands of years …. Perfume ’ s fascinating trail leads us from Ancient Egypt to Ancient Greece , to Rome – where rosewater played in fountains – and up to France , where Louis XIV ’ s court was known as ‘ la cour parfumée ‘, with the king demanding a different fragrance for every single day . www . theperfumesociety . com
Over 5,000 years ago , when perfume was first known to be used , there were no chemicals or synthetic ingredients , only the fragrances which could be taken from what nature provided . Three years in development , Potion Paris returns to the very foundation of perfume creation , using naturally-derived , toxin-free ingredients in all its sustainable luxury fragrances .
The Discovery Set (£ 24.99 ) is the ideal luxury fragrance gift – an introduction to the Potion Paris Collection No . 1 of cruelty and toxin-free fragrances . Each Discovery Set also comes with a £ 20 gift voucher which can be used against any box sets ( excluding Discovery Sets ) so it ’ s two gifts in one .
Potion Paris is in partnership with One Tree Planted , we promise to plant one tree for every purchase of one of its Box or Collection Sets . Trees help clean the air we breathe , filter the water we drink and provide habitat to over 80 % of the world ’ s terrestrial biodiversity . Forests provide jobs to over 1.6 billion people , absorb harmful carbon from the atmosphere and are key ingredients in 25 % of all medicines .
Potion Paris is a proud member PETA , ensuring all its products are completely cruelty-free .
Luxury has never smelt as sweet .
Potion Paris is available from www . potionparis . com Instagram / Twitter : @ potionparis
Potion Paris utilises the traditions of the past with its use of rare ingredients and iconic crystal shaped vials and the demands of the modern world with its commitment to sustainability and helping combat global waste . Potion Paris has a return , refill , repeat programme with free return of 10 empty 10ml fragrance vials which will be refilled and two 10ml vials of the fragrance of your choice sent back in return .
Issue 49 2021 The Art of Luxury
57