GOLFING
The TAG Heuer Connected Golf Edition Perfect for golfers who wish to take their game to the next level Tommy Fleetwood will work closely with TAG Heuer on new and exciting developments to the leading TAG Heuer Golf app which has become the trusted companion of over 200 000 active users since its launch in 2019 . Packed with features designed to help golfers master their knowledge of any course , including 3D mapping , distance to hazards , shot tracking , scorecards , pro stats and the new Driving Zone feature , it has been created to support players at any level who want to raise their game . The TAG Heuer Golf app is optimized for use with the TAG Heuer Connected and TAG Heuer Connected Golf Edition . Together with the TAG Heuer Sport app , the broad range of connected services offered by Wear OS by Google™ and a variety of stylish accessories , it is the ultimate companion , both on and off the golf course . The TAG Heuer Connected Golf Edition was designed and developed entirely in-house by an expert team led by TAG Heuer ’ s CEO Frédéric Arnault , who is excited about his brand ’ s new partnership with Tommy Fleetwood . He says , “ With its ability to enhance any player ’ s game , the TAG Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond . We ’ re excited that Tommy , who is one of the world ’ s most dynamic golfers , has chosen to wear our watch and we wish him a very successful season ahead . We are also looking forward to working with him to take the app even further , and help players refine their strategies , improve their accuracy and remove the guesswork so they can focus on enjoying the game .”
Tommy Fleetwood : “ I ’ m thrilled to be joining the TAG Heuer Family and very proud to have been chosen as the ambassador of the TAG Heuer Connected watch and golf app . This timepiece is both technologically impressive with its advanced easy to use features and a true style statement that will stand on and off the course .”
Golf and watchmaking : a natural partnership There ’ s a powerful connection between watchmaking and golf . As any golfer will testify , whether players are on the fairways , in the rough or on the greens , they have to consider every shot . Power and precision are factors , of course , but the difference between a good shot and a great one is in the detail . The smallest adjustment can keep the ball out of a sand trap and on line toward the hole . The same can be said for watchmaking : every day , TAG Heuer ’ s designers and watchmakers are laser-focused on the painstaking details that affect a watch ’ s precision and performance . Tommy Fleetwood is the perfect interface between a game that is both physically and mentally demanding and a brand committed to creating tools that will help every golfer – at every level – improve their game enjoy the daily benefits of the ultimate Connected watch .
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120 The Art of Luxury Issue 49 2021