The Art of Luxury Issue 49 2021 | Page 34

TECHNOLOGY
FESTIVE GIFT GUIDE
TECHNOLOGY
The New Dior and Technogym Limited Edition
Technogym and Dior have teamed up to create an exclusive limited-edition series of fitness products , with the shared objective of inspiring a lifestyle guided by the values of health and excellence .
Technogym innovation meets Dior elegance for an exciting design series of limited-edition home fitness products that include a treadmill , a multifunction bench and a wellness ball . The result of an original encounter between the Technogym Research and Innovation center and the Dior creative team , three of the most iconic Technogym products are revisited with Dior codes to become symbols of excellence and attention to detail , embodying the values and culture shared by both brands .
Produced in Italy at the Technogym Village , these special creations reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to motivate people living a happier and healthier life .
Nerio Alessandri - Founder of Technogym and Wellness Designer - comments : “ This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior ’ s unique allure . Created to inspire the concept of wellness with new generations , it also offers people the opportunity to live a unique and irresistible experience .”
Available exclusively in Dior boutiques worldwide starting in January 2022 , the Dior and Technogym Limited Edition series features :
TECHNOGYM MY RUN FOR DIOR
This stylish , compact and quiet treadmill connects to your tablet and offers a wide range of on-demand running and walking workouts . By simply placing a tablet on the MYRUN console users can choose the on-demand workout by their favorite trainer .
TECHNOGYM BENCH FOR DIOR
This innovative bench offers a maximum variety of exercises options in a small space . Its innovative design includes a series of dumbbells , elastics and knuckles that allow to perform over 200 exercises thanks to an extensive library of on-demand workouts available on the Technogym App .
TECHNOGYM BALL FOR DIOR
Designed to keep you on the move even while sitting , Technogym Ball is both a seat and a wellness tool , with a complete exercise program for flexibility , toning and balance .
34 The Art of Luxury Issue 49 2021