The Art of Luxury Issue 48 2021 | Page 55

FASHION
Dinara Ibrahimova & Hanushka Toni Sellier - Knightsbridge Founders
‘ We decided to create a platform which would transform the experience for both buyers and sellers . Giving sellers a quick and seamless service where their items sell almost instantly ; and giving buyers a tightly edited selection of carefully curated luxury items , they would want to buy - sifting out anything that ’ s not desirable , worn to death or overpriced .’
Founded by mother and daughter duo Hanushka Toni and Dina Ibrahimova , the culmination of the founder ’ s backgrounds - Hanushka ’ s in luxury fashion marketing and Toni ’ s in luxury re-sale - made them the perfect business partners . A lightbulb moment led them to launch Sellier Knightsbridge , the modern-day sustainable shopping experience for pre-loved luxury fashion products .
Issue 48 2021 The Art of Luxury
55